Omnibus surveys are a well-established method of conducting market and social research. As their name implies, they enable a group of users to share the same survey vehicle, achieving the benefit of lower costs.
Subscribers to an omnibus service buy-in on the basis of how many questions they wish to ask of the sample and the type of questions. In effect, therefore,each subscriber shares the cost of interviewing and other overheads with fellow clients. All clients have access to a number of different demographic questions which can be used to provide sub-analysis of results.